Last updated on October 9, 2017.

TRUSTe Privacy

At Enterprise Holdings, Inc., through our subsidiaries operate Rent-A-Car Enterprise, National Car Rental and Alamo Rent A Car as well as Truck Rental, Car Sales, RideShare, CarShare and Car Club and at Enterprise. Fleet Management, Inc., (collectively “Enterprise Holdings”, “we”), respect the privacy of our customers. Enterprise has implemented this Privacy Policy (the “Privacy Policy”) to demonstrate our commitment to the protection of our customers’ personal information.

We explain below how we use and protect the personal information we collect from and about our customers through websites, mobile apps, bookings. online (such as online booking applications by third-party partners such as hotel service providers, etc.), business locations, rentals and sales, and from third party source. By using our website or mobile apps, you consent to the collection, use and disclosure of your information, as described in this Privacy Policy.

The nature of businesses and organizations requires us to share customer reservation information with buyers or licensees. For these transactions, the licensee is an independent or equivalent data controller under applicable law and may maintain its own privacy policy for the rental data that you provide to the Party. be licenced. You are encouraged to check the Licensee’s privacy policy that applies to your deal.

To determine who controls the data or equivalent under the law applicable to your personal data, please see Data Control and Contact Information by Country.
Types of information we collect 
How we use this 
information How your information can be shared 
Data security and integrity Global 
data transfer and processing 
Changes to this Policy 
Contact Contact Us 
Using Cookies and Similar Technologies

The types of information we collect

Information collected about you

You can provide us with certain information related to your transactions or in interactions with our sites and in our locations. When you are asked to provide personal information, you can refuse. If you choose not to provide information, you may not use certain products or services. Personal information we collect includes:

  • Name, contact information, date of birth, driver’s license number and expiration date and emergency contact information;
  • Car rental information, including your car rental location, rental date, type of rental and preferences;
  • Your credit card details, Business Information, Alamo, or National Prize Information, online user account details, member / company ID, passport information, and other frequent travel associates;
  • The information you provide relates to your marketing preferences or in the course of participating in surveys or promotions;
  • The images you send to you and your driver’s license or receipts through camera features are available on some of our mobile apps and websites;
  • Financial information may be necessary to facilitate the purchase or rental of a vehicle from the Sales Management or Team Management location; (Additional notices will be provided to you at the time of the transaction.)
  • Additional communications about you that we may obtain through third parties doing business with us (for example, travel agents, car sales service providers, or suppliers). the same, similar).

With your consent, we may be able to access location-based information or collect placemarks from your mobile device or based on your IP address. We may use this information to provide you with notices regarding our location, return information, local promotions, or other information that may be helpful in providing you with translations. better service. We do not use this information to specifically identify you for any reason other than to provide you with the service. With your permission, our application may use your device’s camera. If you’ve given us permission to use your device’s location or camera information in the past, and you want to revoke permission, please change the settings in the device section.

If the law allows, in certain areas of us, we give you the ability to enter your friend’s name and contact information so we can send you an email once for all. Invite them to visit the site. We also give you the ability to enter the name and contact information of a friend or another person to make reservations for that friend or other person. You must have the consent of your friends before submitting the information. The information you provide will not be used for any other marketing purposes unless your friend requests the service or otherwise has obtained his or her consent. Please note that when you use any function sent to a friend on our site, your name and e-mail address may be included in the notice sent to your friend.

Information collected and stored automatically

By visiting our site, certain information may be automatically provided to us by your computer. For each visitor to our web pages, our web server automatically recognizes the domain or IP address of the visitor. An IP address is a number that is assigned to your computer when you connect to the Internet. As part of the Internet protocol, the web server can identify your computer by its IP address. In addition, we may collect your browser type and operating system as well as your internet service provider (ISP), referral and exit pages, date and time stamp and / or streaming data. data. We collect similar information when accessing our sites using your mobile device, including mobile device brands, models, mobile operating system and mobile service provider. Unless otherwise explained in this policy, we may combine non-personally identifiable information that we collect from you (as described above and as described below in section “Use of Cookies and Similar Technologies “) w with your personal information to adjust our website and enhance your online experience by saving your preferences and / or helping identify Features, ads, and suggestions that interest you.

Use of Cookies and Similar Technologies

Enterprise Holdings and our partners use cookies, pixel tags, etags, HTML 5 storage, and similar technologies on most of our sites and in promotional emails that we may send to you. . To learn more about our practice, please see our  Cookies Policy .

Means of operation and location data

Our vehicles can be equipped with telematics systems for manufacturers or other telematics systems (“Telematics Systems”). Some or all functions of the Telecommunication System may or may not operate during the rental period. The Telematics system may provide us with access to (1) location information, (2) accident notification and crash data, and (3) operational conditions. mileage, diagnostic reports and performance reports of vehicles (“Telematics Data”), as permitted by law.

Use of the Telematics System is subject to the terms and conditions and privacy policy as applied by the provider and / or the manufacturer of the telecommunications system. (In the case of OnStar, the information is available at, which may include system and service restrictions, warranty exclusions, limitation of liability, wireless service provider terms, privacy practices, description on the use and sharing of information and user responsibility.

If you choose to use the Telematics System, we are not responsible for any data left in the vehicle due to your use. We can not guarantee the privacy or confidentiality of that information, and you must delete it before you return the media to us.

Confidentiality of children

Our websites and online marketing are not geared towards and Enterprise Holdings does not knowingly collect personal information from children under the age of 18 or the age of your country. If you believe your child has provided us with their personal information and you need to let us know to delete it, please email us at  (US and Canada). ) or your country’s email address in the Country Control and Communications Directory below.

How We Use This Information

We use the information we collect for the following purposes:

  • To support the deals you request, such as car rental and rental.
  • Provide customer service related to your interaction with us or to meet your requirements.
  • To verify your identity for the purpose of fraud prevention. We do not store this information for any other reason.
  • Contact you about the incomplete online booking form or booking.
  • Contact you about a quote or a claim.
  • Offer you discounts, coupons, sweepstakes, offers and other information, opportunities and services that interest you. You may receive these offers in advertisements through third-party websites and assets, including in social media. You can opt out of these ads by clicking on an icon in the ad or through the privacy settings in each media asset.
  • Assist us in providing better products and services; for example, evaluating employee performance, evaluating the quality of products and services we receive, and helping us improve our site, facilities, and services.
  • Statistics and analysis of the use of our websites, products and services use statistics so that we provide better customer service, products, features and functions for you. Other customers in the future.
  • To protect our rights and property.

We may combine information that you send us with information relating to your dealings with us, such as your rental location and vehicle type. We may also combine this information with the data we receive about you from third parties that help us process requests, maintain our data, and optimize our services. me.

With your agreement, we use a text message, called the Short Message Service (SMS), which provides any of the following information: sensitive time-sensitive communications. Your rental deals, such as coupons, discounts, last minute specials, or loyalty information. loyalty and reward. You will be able to opt out of these communications by replying to the message as stated in the message.

We retain the information we collect for reasonable commercial or regulatory periods or policies. Information collected for a particular purpose will only be used for that purpose and, after a reasonable period of time, will no longer be actively archived when that purpose has been completed. However, inactive data may continue to be used for statistical, marketing, archival, and other analytical purposes.

How your information can be shared

We may disclose the information we collect from you and to our subsidiaries and Licenses for the purpose of providing the transactions you request and (with your agreement) ) marketing purposes. In addition to the information provided in this policy, Telecommunications Data from Rental Vehicles may be disclosed, accessed or used by Enterprise Holdings, its subsidiaries, emergency service providers, Other persons may assist in the settlement of the accident, postal service providers, with whom we have a legal obligation or under contract to provide such data. A list of our subsidiaries can be found  here  and our list of licensed people is available  here.. These lists may change over time and you should periodically check for changes to the site. Our affiliates and affiliates in our IT, marketing, operations, and customer service departments may use your information, as described in this Policy, to include includes, if required by law, ask you to submit information about products and services or respond to your inquiry. To update your marketing offers, please see the   Contact Us section  below.

We may also disclose your information to other third parties:

  • When required by law or in response to legal process;
  • There is no legal process to meet the legal requirements related to criminal investigation;
  • To protect our rights, privacy, safety or property, or the public;
  • Administrative or technical assistance or other business purposes to facilitate our dealings with you (ie to substitute insurance, hire a company or through one of our partners );
  • Analyze our data, conduct mobile analytics services, or to maintain and improve our services (subject to a confidentiality agreement if applicable);
  • Allow us to pursue available remedies or limited damages that we may sustain;
  • To enforce the terms of any rental agreement or our terms and conditions of the site;
  • To assist in the management of regular rewards or other rewards;
  • To process your transaction with subsidiaries or licensors / franchisees located in the country where you are booking;
  • If the rights of another individual can be violated and;
  • Or with your consent.

Personal information may also be transferred to another company in the event of assignment, change of ownership, reorganization, transfer of all or part of the business or assets of Enterprise Holdings. This will happen if the parties agree that the collection, use and disclosure of information is limited to purposes of business transactions, including the decision to conduct business transactions. whether or not. You will be notified via email or prominent notice on our websites within thirty (30) days of the change of ownership or control of your personal information.

We may disclose your personal information to third party service providers (such as a payment processor to pay you for goods or services, email service providers to send email them to you on behalf of us or our live chat provider to provide you with customer service). These providers may be located in a different country than your home country, such as the United States or a member country of the European Union. These providers are required by contract to maintain the confidentiality and confidentiality of your information. However, your information may be accessed by law enforcement agencies in accordance with applicable law.

We may also share aggregate or non-identifiable information about our customers with our advertising and marketing partners, and third-party communications properties, including media sites. so they send targeted advertising letters on behalf of us.


We may post customer reviews / comments / comments on our site that may contain personally identifiable information. We will receive your consent by email before posting a testimonial. To request the removal of your testimonial, please contact us through one of the methods listed below in the  Contact Us section.

Affiliate website

Our websites may contain links to other websites (such as marketing partners or advertisers), which may have privacy policies that differ from our privacy policy. We are not responsible for the activities and practices that occur on these sites. Accordingly, we encourage you to review the privacy policy posted on any site that you may access through our website.

Data Security and Integrity

The security of the information you provide is very important to us and we try to convey your information safely. For certain transactions on some of our sites, we may use Secured Sockets Layer (SSL) technology to ensure the transmission of information. While we strive to protect your personal information, we can not guarantee the security of any data transmission over the Internet. When we receive your information, we take steps we deem appropriate to protect it from loss, abuse, unauthorized access, disclosure, alteration and destruction. to ensure the integrity of the data. We use combined control technology, physical,

If you have a username and password for any feature in our site, it is your responsibility to keep your password confidential. You should not disclose your password to anyone. We will not ask you in an unwanted phone call or email for your password. In addition, you should take reasonable precautions when using your own computer or in public settings.

Global data transfer and processing

We will use your information in the country where your service and transaction occur. Please note that, unless prohibited by law, your use or continuation of use of our web sites and applications may result in your express consent to the availability of such information. hosted on servers and processed outside of your country of residence, including any country in which we do business. Please also note that U.S. privacy laws or other countries may store information that may not be as comprehensive or as comprehensive as the laws of other countries, including your country of residence. You can ask us not to transfer such, but if you do so, we can not offer some or all of our products or services to you.

Enterprise Holdings and its wholly owned subsidiaries have entered into and have certified their compliance with the EU-US personal safety framework and the Swiss Individual Rights Framework. Enterprise Holdings is committed to complying with all personal data received from Member States of the European Union and the Swiss Confederation, respectively, based on each Privacy Framework with the applicable Principles of the Framework. . To learn more about the Privacy Framework and to view our certification, visit the  US Department of Commerce’s Privacy Statement .

Enterprise Holdings is responsible for processing personal data received under each Privacy Framework, and then transmitting it to a third party for its representation. Enterprise Holdings adheres to the Privacy Principles for all personal data transfers from the EU and Switzerland, including the provisions on transferring funds.

For personal data received or transferred under the Privacy Framework, Enterprise Holdings must comply with the United States Federal Trade Commission’s enforcement rights. Under certain circumstances, Enterprise Holdings may be required to disclose personal data in order to meet the legitimate requirements of public authorities, including to meet national or regulatory security requirements. .

If you have a privacy concern or use of unresolved data that we have not resolved satisfactorily, please contact our third-party dispute resolution solution provider in the United States. Free) at , or in Canada, you can contact the Canadian Special Commissioner by visiting  https: //www.priv.gc. .ca / cu-cn / index_e.asp  or at the Office of the Special Commissioner of Canada, 30 Victoria Street, Gatineau, Quebec, K1A 1H3.

Under certain conditions, more fully described on the Privacy Shield website [ ], you may refer to the privacy statement. Other dispute resolution procedures are no longer effective.

To view the digital properties that comply with Privacy Protection, please  click here .

By transferring personal data to countries outside of the European Union, we comply with European Union law by using standard contract terms approved by the European Commission or by applying Take other measures to ensure that appropriate safeguards are in place or with your consent

Changes to this Policy

We may update this privacy policy to reflect changes to our information practices. If we make any significant changes, we will notify you by email (to the email address specified in your account) or by a notice on this site, or by law. Other methods may be required, before the change takes effect. We encourage you to periodically check this page for the latest information about our privacy practices.

Contact us

The accuracy and completeness of the information we collect is important to us and we make every effort to ensure that the information we provide is accurate and up-to-date. In addition to the options provided to you under this Policy, if you would like to opt out of direct marketing or review, please modify, correct or update personally identifiable information that we have collected. About you contact us using the information provided below. For email marketing, please use the unsubscribe link at the bottom of each email.

For some countries, you may also have the right to oppose the processing of personal data or to delete your personal data. You can contact us by email , and we will follow your request and make any necessary modifications. If you prefer, country specific contact information is listed below. We will respond to your inquiry within 30 days, unless the need is shorter. If this is the case, local legal requirements will apply. We reserve the right to disallow access to your information if we believe such disclosure is prohibited by law or if the rights of another individual may be violated.

Data drivers and communications by country:

If you are renting or visiting a website or mobile website, in the following countries, the data drivers will be listed below.
nationEnterprise managementContact information
AmericaEnterprise Holdings, Inc.Enterprise Privacy Questions
600 Corporate Park Drive
St. Louis, MO 63105
CanadaEnterprise Rent-A-Car Canada CompanyEnterprise Privacy Questions
600 Corporate Park Drive
St. Louis, MO 63105

If you are visiting our website, mobile app, or mobile site for the countries listed below (for example, with the relevant country suffix). to these countries), the controls for that site will be listed below. If you rent in one of these countries, the rental controller will be the licensee identified in the rental agreement.
If you are located in the Eurasian Economic Area and use the “prepay” function, the controllers for your billing information are listed.

For all other global locations where we have a website, mobile site, or mobile application, the data controller you provide on or through the web site The mobile web or mobile app is Enterprise Holdings, Inc., 600 Corporate Park Drive, St. Louis, MO. Louis, MO 63105. If you rent one of these countries, the rental controller will be the designated licensee and its contact information will be the contact details provided in the lease. .